Time is money, and increased safety results in saving money and injury to you and your loved ones. Traction UpTM saves you both, and the entry price is more than reasonable. The $29.99 you spend treats 4 + sets of shoes or boots, so you are only paying between $3.75 to $7.50 per your set of shoes, boots or heels depending on the size. This is a true bargain. What else can you get for $30 nowadays that saves you time, money and injuries? (send us an email if you know of anything!) From the first moment you begin to use a Traction UpTM, days of slips and sliding are virtually over. For many people, the satisfaction of increased safety and more traction is worth it alone. For others, it’s getting the value of keeping your shoe or boot very clean and in perfect condition. For others, its both the increased traction, time and injuries saved from all slips and falls and having super clean shoes and boots. $30 gets you a lot of things, but none that last, pay you back, and satisfy you like Traction UpTM